Every HCMC representative completes five modules before being credentialed to represent the company in the field. The curriculum is built on the same statutory and ethical frameworks that govern this industry — the Anti-Kickback Statute, the False Claims Act, the FDA's labeling and promotion regulations, the AdvaMed Code of Ethics, and the HIPAA Privacy and Security Rules. The science is grounded in current peer-reviewed wound care literature.
Each module includes anatomical 3D explorers, knowledge checks, real-world compliance scenarios, and a live AI study companion that reinforces the material on demand.
Module 1
Wound Care & Skin Biology
The clinical foundation: skin as an organ, the four phases of wound healing, the difference between acute and chronic wounds, wound bed preparation, debridement, and offloading. Covers the major chronic wound classifications — diabetic foot ulcer, venous leg ulcer, pressure injury — and the role of hyperbaric oxygen therapy as an adjunctive modality2,3.
Includes3D skin layer explorer · healing-phase animations · HBOT integration · DFU/VLU/PI classification
Module 2
Tissue Banking & Biologic Mechanisms
The science behind regenerative biologics: cells, signals, and scaffolds — the TRIAD framework that organizes how every biologic works. Tissue banking ecosystem, the regulatory framework that governs human cell, tissue, and cellular and tissue-based products (HCT/Ps), and the integrity standards that separate clinical-grade tissue from everything else.
Includestissue-banking ecosystem map · biologic TRIAD model · processing & standards · evidence base
Module 3
Biologics Product Knowledge
Category-level fluency in biologics for wound and soft-tissue applications. The evolution of wound management from inert dressings to bioactive therapies, the realistic clinical and economic profile of cellular and tissue-based products4, and the conversation a representative is qualified to have — and the conversations only the prescriber is.
Includescategory landscape · TRIAD review · scope-of-practice boundaries · scenarios
Module 4
Compliance, Coding & Reimbursement
Medicare Parts A through D in plain language. The role of the Medicare Administrative Contractor. The difference between a National Coverage Determination and a Local Coverage Determination. The Anti-Kickback Statute, the False Claims Act, AdvaMed Code thresholds, and the daily, practical, line-by-line discipline that makes a representative defensible in any audit.
Includes12 MAC jurisdictions · NCD vs. LCD · AKS / FCA / Stark · AdvaMed Code · coding fundamentals
Module 5
Sales Methodology & Field Execution
What makes medical-device sales structurally different from any other selling motion: the compliance overlay, the dual buyer (clinician and institution), and the long-arc accountability that defines the relationship. The HCMC "Honor Code" standard for representative behavior, and the three structural advantages an HCMC rep brings to every account.
Includescompliance overlay · dual-buyer model · the Honor Code standard · field execution playbook