Honor Code Medical Consultants
John Bruce
Founder, President & Chief Executive Officer
U.S. Army Special Forces
18D Medic — 20 Years
Disabled Veteran
Honor Code Medical Consultants
About John
"I live by an old school honor code, brutally honest, and truly believe that it is all of our daily duty to help all that we can. I take huge pride in knowing that my daily efforts and company products HELP others."
— John BruceMan of Faith. Husband. Father. Founder & CEO of Honor Code Medical Consultants. Disabled veteran.
John served twenty years in the United States Army as a Special Forces Medical Sergeant (18D), trained to deliver advanced medical care in austere, high-stakes environments where the casualty, the cover, and the next move are all unknowns until the moment they aren't. He was medically retired and is a disabled veteran.
After service, John returned to East Central University to complete his bachelor's degree in Kinesiology, and graduated in 2014 while battling and beating cancer.
John transitioned into medical-device sales through Medical Sales College in Dallas, where he completed the program from July through November of 2020. Over the next four years he built clinical and commercial expertise across territory management, contract sales, and senior operations roles — including positions at Kaiten Medical, Medcillary, CPM Medical, AVEM Medical, V3 Biomed, and Wilco Medical. The combination of having administered medical care under fire and sold medical devices in clinical settings is rare, and John draws on both whenever HCMC has a hard call to make.
John founded Honor Code Medical Consultants in May 2024. The company is named for the principle he has lived by since the Army: brutal honesty, meticulous preparation, and a refusal to shortcut anything that touches a patient. The discipline required to keep teammates alive in combat is the same discipline required to do medical-device distribution correctly, and HCMC is built around that conviction.
John's bio is not a list of titles. It is a record of a person who keeps showing up — for the Army, for his family, for the patients he never meets but whose physicians he equips, and for the veterans whose names most people never learn. HCMC exists because he believes the medical-device industry can be built differently. He runs the company the way he says he does: with the honor code that gave the company its name.
U.S. Army Special Forces · 18D Medical Sergeant · Disabled veteran. Honor Code Medical Consultants is not affiliated with or endorsed by the U.S. Army, U.S. Special Operations Command, Department of Defense, or Department of Veterans Affairs.